Hi, I’m Elina

Pestova

I’m a UI/UX & Web Designer with 3+ years of experience working on websites and digital products.
I focus on structure, clarity, and usability - designing interfaces that are easy to understand, scale, and implement. I often work closely with developers and cross-functional teams, making sure design decisions translate smoothly into real products.

My background includes fintech, SaaS, and multi-market web projects. Beyond my core work, I’m driven by continuous learning, improving my design process, exploring new tools, and developing personal projects that help me grow as a designer.

More about me

Selected projects

Works

2023-2025

Freelance Web & UX/UI Designer

Upwork

— Designed landing pages and interface flows to enhance usability and user experience.
— Developed simple design systems and reusable UI components (buttons, cards, sections) to ensure visual consistency and support faster development.
— Improved navigation, readability, and layout structure applying UX principles.
— Delivered organized assets and specifications to developers.
— Enhanced collaboration with developers by clarifying handoffs and minimizing revisions.

2023-2023

Freelance Graphic Designer

IVIA Marketing

A branding and performance agency delivering creative solutions across digital channels.

– Produced print-ready materials with accurate color profiles and prepress settings.
– Simplified layouts and reduced visual clutter to improve readability and engagement.
– Designed web assets aligned with campaign objectives and brand identity.

2021-2022

Web Designer

Placet Group OÜ

One of Estonia’s longest-running financial service providers, offering credit solutions since 2007.


— Maintained UI consistency across multiple fintech products by defining shared layout and visual guidelines.
— Structured interface sections with focus on usability and clarity.
— Provided organized assets, UI annotations, and implementation notes to support marketing and development teams.
— Adapted interfaces and visuals for different languages and markets while preserving consistency.

2021-2021

Web Designer

Tsvinger

A creative agency specializing in branding, digital design, and high-conversion websites.

— Strengthened designer–developer collaboration by clarifying design handoffs and reducing back-and-forth revisions.
— Created small UI libraries to ensure visual consistency and accelerate design iterations.
— Organized Figma files for efficient developer handoff.

— Ensured all screens and components adhered to brand guidelines.

Elina Pestova ⓒ 2026

Based in Tallinn, Estonia

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